Getting Started
Every race has a starting line. Our approach will provide answers to guide all your strategy, marketing and sales decisions
Customer Development
Customers – the blood line for every business, with every business wanting more. Understanding your current customer profile makes it easy to identify and target new customers. Do you know how your current customers found you, what channels and partnerships will result in customer growth, how are your competitors targeting customers, what hurdles are preventing customer engagement, what is your Customer Lifetime Value? Answers will shape your customer profile.
Equally important, are you nurturing the existing customer base? It is far easier (and cheaper) to make a sale to a past customer vs a new customer. Build the base that built your business.
Product Mix
Question – what is the best item for your company to sell? Notice the question was not… What is your best-selling item? If you are lucky, the answer is the same for both questions. What product cost the most, delivers repeat sales, pushes the customer into a new product line? Conduct a product review to understand how your product offering complements the core business model, financially impacts your company, meets your customer expectations and furthers your company goals.
Learnings will provide direction on which products to feature, drop, update and more.
Messaging
There are spots in your messaging for details (this page for example) and spots where a focused simple message is critical (home page, text over photo). One feeds into another, but placement is key. Customer eyeballs are limited and fleeting. Without a consistent clear message, across all mediums, you are just creating background noise. It may sound simple but being clear on what you are selling is crucial. Explain it, in as few words as possible, then stop. Layering on feature after feature, to quote The Grinch, is just “Noise, Noise, Noise.”
Know your purpose, know your product, message it clearly and be heard amongst the noise.